Internet browsers are continuing to evolve and improve. Whether you use Safari, Internet Explorer, Firefox, or Chrome, your choice of brower will effect your experience using the Internet. Recently, RockMelt entered the scene:

 

 

RockMelt promises ease of use and social media capabilities embedded right into its interface. You can use it to easily and instantaneously share videos, links, and status updates with your connections on Facebook and Twitter. You can even add your favorite RSS feeds so you'll be notified when there is new content for you to share immediately with your online community. Other features include:

• Facebook chat
• Update Facebook
• Manage multiple Twitter accounts
• Share button lets you decide which network or who to share with

The browser allows you to connect to Facebook and Twitter, but relies heavily on Facebook. As stated above, the chat is Facebook instant message, the contact list is only one’s Facebook friends, and the top vehicle to share your videos, links and pictures is Facebook. This makes the browser only useful to those already connected on Facebook and comfortable sharing there. Twitter really takes a back seat. That said, from a content creator’s standpoint, having the browser be Facebook centric is a good thing. With over 500 million users, Facebook is the number one website in the U.S.  and its “like” widget helps drive traffic to content. 

 

A slight downside to RockMelt is that it is only set up to interact with one Facebook account. There isn’t a way to post to a Facebook page that you may manage for your organization. This isn't helpful if you administer multiple pages for clients or share outreach responsibilities with other people within your organization. While this feature is missing from Facebook, you can add multiple Twitter accounts and select which account to send updates too. But, without access to other social networking sites such as MySpace or LinkedIn, the browser’s usability falls a little flat.

Overall, RockMelt is a good start to integrating the ease of sharing within the browser interface where it can help you reach more people faster and more efficiently with a powerful message to inspire awareness and action. That said, it could stand to have some upgrades which we hope to see in later versions including:

• Other platform chat integration such as gchat
• Email integration from the user’s preferred contact list
• Ability to post to Facebook pages
• More social network integration (LinkedIn, MySpace, etc.)

To try out RockMelt, request an invitation for download and see for yourself if it is a browser worth sharing.