Ever wondered how to get the most spread out of your online actions and attract new audiences?  Well here at Fission we have been working tirelessly to answer that question, and today, on the same day as the Facebook IPO, we are excited to introduce Facebook Social Actions for Non-Profits.  Taking advantage of Facebook’s new Open Graph technology and frictionless sharing, we have developed Social Actions for Non-Profits that will drastically increase the sharing of your nonprofit’s online actions by allowing your supporters to automatically share all of their interactions with your online toolkit on Facebook.

Social Actions for Non-Profits

Social Actions integrate your online toolset - Convio, Blue State Digital, Action Kit, Salsa, Nation Builder, or other tool - with a custom built Facebook Timeline App to allow for supporters to frictionlessly broadcast to all of their friends, each interaction with your organization.  Promising increased sharing, and a new audience, Social Actions for Non-Profits build off of the increasingly social behaviors of your audience to make sharing even faster.   Furthermore, users that opt-in to your Facebook Application will be added to your existing online toolkit CRM or other database.

After a user authorizes your Social Action application once, all of their interactions with your organization or campaign can be automatically shared through their Facebook Feed, Ticker, and Timeline.  Users can also subscribe to your email list by authorizing the Social Actions App.

In addition, to the basic Social Actions implementation, we are also excited to announce several additional innovations on Facebook’s Open Graph that will help to spread your message and increase your online actions. 

The Timeline Action Center

An app like this one can be installed on your supporters' Facebook Timeline page and promote recent actions they have taken to their friends.

Through the well-designed setup of a Timeline App, your supporters can install a Timeline Action Center at the top of their own Facebook Timeline, creating a badge of support  promoting any actions they take with your social actions setup. The images promoted on your organization’s Timeline Action Center will reflect the specific actions each supporter has taken, and will be automatically updated on Facebook when your supporter takes the action on your site or elsewhere with Facebook, and will link back to your action.  With Facebook’s new action links in Timeline Apps, posts can also be accompanied by customizable links to “take the latest action,” “share with friends,” or “message Congress”. 

"Click-to-Sign" Functionality

By employing "Click-to-Sign" functionality, supporters visitors are able to sign petitions featured in the Timeline App or shared on Facebook just by clicking on the shared post and authorizing the Social Action App.

Beyond Social Actions and integrating your online action tools with a Facebook Timeline App, there are a number of other opportunities for optimizing spread.  One of these is the "Click-to-Sign" functionality that makes it possible for a Facebook Fan to take action and sign a petition on your action toolkit just by clicking on a shared Wall Post of your action, and authorizing Facebook to share their info (name, email, location) with your organization. Through this implementation, you are able to both grow your email list directly on Facebook, and also allow new petition signers to opt-in to use your Facebook App, so that future interactions with your action toolkit will also be shared via Open Graph, and action taking will be streamlined to just one click. 

Facebook Social Reader for Non-Profits

Integrating Social Reader functionality with your website’s blog will enable user activity related to your blog posts to be automatically posted into visitors’ Facebook Feeds.  Similar to the Washington Post Social Reader and Huffington Post Social Reader, your organization’s social reader will frictionlessly share the content that a user reads on your blog.  If your social reader and action pages are integrated, online action pages can also be incorporated into the reader and visits to these pages disseminated via users’ Facebook Feed, Timeline, and Ticker.  If you are an organization that creates unique or popular content, this integration could amplify your organization’s exposure exponentially.

Social Action App Promotion

Once your application is built and your online action toolkit is integrated with Facebook’s Open Graph the primary challenge is building a user base of active Social Action users.  Fission Strategy can work with you to build the Facebook authorization for your Social Action App into the user flow for your email campaigns, social media posts and website to immediately boost adoption. 

Components of a comprehensive Social Action App promotion could include:

• A layover splash page for website visitors.
• A splash page for users who click on a post of yours from Facebook or other social network.
• A pop-up splash page for visitors signing your petition from an email blast.

How Does it Work?

With the help of Fission Strategy, the set-up process for Social Actions is straightforward, and will get you up and running in no time, helping your online community to grow immediately.  Once Fission starts work on your custom Facebook Social Action Integration we will:

• Set up a custom Timeline App for your organization or campaign
• Install our special Social Actions Plugin on your online action toolkit or blog
• Design and install custom splash pages to promote online sign-ups
• Integrate "Click-to-Sign" functionality with your action toolkit
• Create collateral and additional custom splash pages to promote Social Action App sign-ups

Pricing

Social Actions for Non-Profits Implementation.........................$24,000 and up
Timeline Action Center Set-Up.................................................$10,000 and up
Integration of "Click-to-Sign" Functionality................................$5,000 and up
Social Reader for Non-Profits...................................................Pricing varies based on scope
Social Action App Promotion....................................................Pricing varies based on scope

Interested in Social Actions for your nonprofit?  Please contact us at biz @ fissionstrategy.com.