Jan 7
Facebook Adds More Detailed Open Graph Stories
posted by Taylor Dankmyer on January 7, 2013
Most open graph stories provide very basic information on what action someone has taken on a website or Facebook application.
For example: “Tom tracked Muse on songkick.com.”
In other cases, given the rigid structure of what an open graph story could say, the story for an action wouldn’t make sense. In other words, the open graph story customization was, well, very closed. A bit ironic, eh?
For example, on Songkick.com, you can take a variety of actions: simply “following” a band, signing up for concert alerts, or telling your friends you are attending a concert. For all those, the open graph story on Facebook would simply say “Tom tracked Muse on Songkick.com.”
Luckily, Facebook has announced that you can now further customize open graph stories, allowing for richer, more descriptive, sentences.
So instead of “Tom tracked Muse on Songkick.com” the open graph story may say “Tom tracked Muse to get concert alerts via Songkick.com”
For Fission and our clients, this could be huge. We want online actions to spread like wildfire, and allowing for more descriptive open graph stories can help us do just that.
The more descriptive sentences are customizable via the configuration tool.
“Flexible sentences,” as Facebook is calling them, were available starting yesterday for developers, and “we're beginning to rollout the new story formats for users,” wrote the Facebook Developer Blog.
For example: “Tom tracked Muse on songkick.com.”
In other cases, given the rigid structure of what an open graph story could say, the story for an action wouldn’t make sense. In other words, the open graph story customization was, well, very closed. A bit ironic, eh?
For example, on Songkick.com, you can take a variety of actions: simply “following” a band, signing up for concert alerts, or telling your friends you are attending a concert. For all those, the open graph story on Facebook would simply say “Tom tracked Muse on Songkick.com.”
Luckily, Facebook has announced that you can now further customize open graph stories, allowing for richer, more descriptive, sentences.
So instead of “Tom tracked Muse on Songkick.com” the open graph story may say “Tom tracked Muse to get concert alerts via Songkick.com”
For Fission and our clients, this could be huge. We want online actions to spread like wildfire, and allowing for more descriptive open graph stories can help us do just that.
The more descriptive sentences are customizable via the configuration tool.
“Flexible sentences,” as Facebook is calling them, were available starting yesterday for developers, and “we're beginning to rollout the new story formats for users,” wrote the Facebook Developer Blog.