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Oct 12

Exhale Celebrates Ten Years With a New Website!

posted by Roz Lemieux on October 12, 2011

Exhale has both a new website and a new brand! After ten years on the web, Exhale has launched a website that reflects the organization's growth & maturity. Exhale is the leading a "pro-voice" organization that allows both women and men after abortions to enter an emotionally comforting environment free from stigma. The new brand direction reflects the pro-voice vision of Exhale and the organization's ability to attract support from diverse sources over the past decade.

Exhale has a new look reflecting the expanding community of leaders and supporters of the pro-voice movement. It reflects current technological developments including a feature telling Exhale visitors if the talkline is open or closed.  Navigation is easier with a new search bar and a new URL on the web: http://www.exhaleprovoice.org.  The new website allows stronger and more effective communication between all members of the pro-voice movement.

There also are exciting plans for the future! E-Cards will return now including content in Spanish.  Due to popularity, the website will soon be more easily accessible for smart phone users.  A free comprehensive guide of Exhale's Pro-Voice Counseling will be published in the future so caregivers can access important information for patients.  Also, there soon will be two new individual guides for both women and advocates covering ethical storysharing that encourages how to effectively share abortion stories in public places. 

It has been a pleasure for Fission Strategy to work with Exhale in re-energizing their brand & engagement strategy, resulting in a fresh and innovative look. Fission Strategy is proud to assist an organization that has flourished over the past decade and has helped so many people. Fission Strategy hopes supporters of Exhale respond positively to the organization's new presence and renewed mission.