Spotlight: In 2014 and 2015, Fission created a metrics-guided digital strategy and campaign to launch the prize and build a community of outstanding teachers and teacher champions. Through a website redesign and #TeachersMatter campaign, the prize garnered thousands of applications from all around the world.

• Conducted influencer research, resulting in coverage by high profile blogs like Virgin.com and influencers like Craig Newmark & Shakira’s foundation
• Developed a detailed timeline for launch with a multilingual website, ad campaign, and social accounts on the main platforms
• Created social media and a wealth of blog content to engage the community.

Spotlight: Through our work with MomsRising, the organization grew from 100,000 to over one million members, and built a reputation as one of the most innovative and effective advocacy organizations in the US. They have a powerful social presence among leading mom blogs with over 900 bloggers.

• Conducted an annual stats analysis and wrote white papers
• Redesigned the MomsRising.org website
• Designed and developed for various holiday themed take action microsites, including Send a Halloweed Card to Congress, Send a Valetine to Congress, Mothers Day Wall of Fame and MomDance.com
• Conducted online marketing support for campaigns such as "Mother of the Year" videos.

Spotlight: When Pulitzer Prize winning journalist Jose Antonio Vargas decided to “come out” as an undocumented immigrant, he came to Fission to design a new kind of campaign, brand identity and web presence to frame his inspiring story in a personal context and encourage others to share theirs.

• Helped frame New York Times Magazine feature "Outlaw: My Life as an Undocumented Immigrant", the single most shared story on the entire Internet for 2 weeks with 150,000+ shares.
• Crafted email campaign language later also used by President Obama during an immigration policy announcement.

Spotlight: Earthjustice and Fission worked together to raise awareness about mountaintop removal coal mining in Appalachia. As a result, Patriot Coal deciding to stop mountaintop mining.

• Conducted photo campaign petition with 14,000 submissions sent to the Obama Administration and the Environmental Protection Agency that reflected the public’s opposition to the practices of mountaintop removal coal mining
• Identified potential influencers for outreach for the Mountain Heroes campaign
• Created a detailed weekly campaign timeline specified narrative themes, content needs, blogger pitching, and incremental goals (for petitions, web traffic, Facebook and Twitter growth).