Voices for America’s Children is the nation’s largest network of multi-issue child advocacy organizations. Our nationwide nonprofit, nonpartisan network spans almost every state, the District of Columbia and the U.S. Virgin Islands. We lead advocacy efforts at the community, state and federal levels to improve the lives of all children, especially those most vulnerable, and their families.

In January 2009, Reform Immigration FOR America (RI4A) hired Fission to help them grow a powerful SMS and email supporter list. Early on, Fission advised RI4A to make SMS a central feature of its organizing strategy. Today RI4A has one of the largest and most active SMS supporter lists in the US. Fission developed the RI4A website, helped budget for technology, and hire staff. Fission now provides ongoing tech and strategy support to what has become an extremely successful campaign -- generating hundreds of thousands of faxes and calls to Congress, and organizing a March that brought 200,000+ supporters to DC in March 2010.

Fission Strategy has provided League of Conservation Voters with several custom-designed sessions for incoming state Executive Directors and the annual State Capacity Building Conference that have included research on local state-based challenges and specific strategic counsel on how social media outreach & organizing can help further LCV's initiatives around the country.

AmericaSpeaks, an organization that engages citizens in public decision-making, hired Fission to manage the outreach for the National Dialogue on Health IT and Privacy, an online discussion that took place in October 2008, was requested by the OMB and was hosted by the National Academy of Public Administration. Fission recruited stakeholders from a wide variety of sectors (including healthcare, health industry, businesses, consumer advocates, government, patient rights advocates, and academics) to add their expert opinions to the dialogue. During its ten day tenure, the  website received nearly 3,000 unique visitors from all 50 states and 82 countries and territories.

For Mother's Day 2009, MomsRising launched a customizable "Mother of the Year" video that "went viral" -- with over 12 million views, growing MomsRising from 140,000 supporters to 1.1MM in just 2 weeks. Fission designed a day-by-day digital engagement strategy that started 3 weeks out from Mother's Day, including: a Mom’s Day of Action on the Friday before Mother’s Day, pitching the video to mommy bloggers and other female-targeted online hubs and reaching out to the MomsRising community on Twitter and Facebook. Fission also provided tech support for dozens of partner orgs' email campaigns.

Fission designed and built a Facebook application for the American Cancer Society to complement the launch of its “More Birthdays” campaign. Fission designed the application to encourage users to both “donate” their own birthday (i.e. ask friends to give to ACS instead of buying them presents), and to reach out to their network to invite them to donate their birthdays. A key feature of the application is its integration with existing ACS "backend" database. The application captures users' information for automated transfer into their main Siebel database. Donations are handled by Convio, and results are integrated with the More Birthday's SQL Server database automatically.

When one of America's leaders in online progressive media needed insight into a refreshed & competitive social media-targeted strategy, AlterNet turned to Fission Strategy. We completed a comprehensive report that among other findings, indicated the importance of Reddit and Digg, social news sharing sites, in driving traffic to AlterNet. Then we trained & coached the entire staff on cutting edge techniques such as Twitter distribution & analysis for AlterNet stories in advance of a planned redesign of their site.

Greenpeace asked Fission to help them release their Green Electronics survey at the world's largest electronics trade show. Using innovative strategy to reach tech & green audiences & media worldwide including Twitter, blog outreach & YouTube social presentation sharing, Fission helped pack the on-site press conference & generate over 8000 views of the press conference slides within 48 hrs.

Through a partnership with M+R Strategic Services, the Alliance For Climate Protection hired Fission to create a Facebook application for their We Can Solve It campaign (since relaunched as RePower America). The app gave users 'points' for engaging in a variety of online activities including: signing petitions, telling friends about the campaign, and reading news articles. Users could see how they ranked compared to friends or the overall Facebook universe. Best of all, ACP recruited a donor to match points with a donation -- so online activities generated measurable offline impact.