When Pulitzer Prize winning journalist Jose Antonio Vargas decided to "come out" as an undocumented immigrant - he came to Fission Strategy. We worked with Jose to bring his story to light in a way that was personal, and challenged Americans to consider how we "Define American". Visit the website: DefineAmerican.org (designed and developed by Fission) and read the NYT Magazine article (written by Jose).

Voices for America's Children teamed up with Fission to help ensure Congress makes our childrens' future a priority.  The America's Kids, America's Future Facebook app targeted the Budget Supercommittee, allowing children's advocates and parents to post to the Members' Facebook Walls. The app can be adapted to target other Congressional committees, the White House, or any entity with a Facebook Page. Since it is integrates with the Voices' CRM (Convio), supporters are kept in the loop about new opportunities to raise kids' profile in Congress. 

Check out the app

Fission Strategy is proud to have developed the web platform for the Travis Manion Foundation and their 9/11 Heroes Run, which took place on September 11, 2011. The 5k run was to “honor the fallen by challenging the living,” bringing communities together to remember the sacrifices of all the heroes of September 11, including veterans, first responders, and civilians. Through the web platform the event attracted 15,000 runners, 35,000 spectators, and 1,500 volunteers in 29 cities across the U.S. Eight events were also held internationally. With Fission’s site building expertise, races could easily be located, volunteers could access information, and supporters and runners alike could share their support via Facebook and Twitter.

In the final lead up to the impending vote in the House of Representatives on the DREAM Act, Fission Strategy worked with Reform for America (RI4A) and its local partners to target 15  key undecided House Representatives and apply public pressure via Twitter. As a result of targeted outreach, the 15 Act.ly petitions created by RI4A were reTweeted 632 times, and were displayed in users' profiles more than 340,470 times.

With the fate of 300,000 Children in Early Education and Child Care in the Hands of Congress, Fission Strategy developed a crafty card-making tool for MomsRising. On February 14^th, over 3,000 hand-made Valentine's Day cards were delivered to Congress — sent by members who showed their “love” for early-care and education programs. The cards were crafted using a nifty card-making tool in the spirit of the handmade cards young children across the country make and trade in celebration of Valentine’s Day. Why Valentine’s cards? The action was designed to catch the eye and capture the hearts of Senators and Representatives — many of whom are parents themselves.

When ONE asked its members to send their vaccines message to the White House on Twitter, more than 2,300 ONE members and advocates posted their Twitter message on our national map. Overall, more than 3,200 messages were tweeted. These were tweets from everyday activists like you who wanted @whitehouse (The White House’s official Twitter handle) to get the message that we’re serious about their pledge to fund vaccines that could save up to four million children. The best part: it worked. The White House listened and pledged $450M for vaccines at GAVI.

The Global Campaign for Education wanted to use Facebook to more effectively promote 1Goal, its global childhood education program. With the 2010 World Cup as a backdrop, Fission Strategy developed a Facebook application that supporters could use to create a 1Goal team jersey with their own name and unique jersey number and join Pele, Cristiano Ronaldo, and Tim Howard on the 1Goal team. More than 55,000 people have joined 1Goal’s email list through the 1Goal Squad Facebook application.

Civic Youth was looking for a website overhaul to more effectively promote their findings on the civic and political engagement of young Americans.  Fission Strategy provided the solution, developing a new website design and information architecture, giving the Civic Youth site a clean, professional look, making past research easy to find, and allowing for the promotion of recent research on the homepage and throughout the site.

visit the live site

For the December 2009 UN Climate Change Conference in Copenhagen, Fission VP Beka Economopoulos planned and co-coordinated TckTckTck’s Fresh Air Center. The center served nearly 500 global bloggers, digital campaigners, and traditional media with high-speed internet, morning strategic briefings, daily NGO blogger briefings, and evening programming featuring figures such as Kumi Naidoo, George Monbiot, Amy Goodman, Naomi Klein, and Andrew Revkin. In addition, the center ran an SMS broadcast blast promoting daily events, a free open source data bank of photo and video content, and an online aggregation platform with content feeds, a calendar, and live-stream embed.

Fission Strategy coordinated a multi-channel campaign for a live Greenpeace event on Mt. Rushmore, using Ustream, Twitter, Facebook, MySpace, YouTube, Flickr, and blogger outreach.  The campaign scored international headlines, and the Christian Science Monitor ran a story on the “innovative and impressive use of social media”.

The United Nations AIDS Commission (UNAIDS) decided to promote World AIDS Day 2009 using social media as a means to accelerate word of mouth around the world. Fission Strategy completed both a Facebook and Twitter applications (or "apps") that allowed people to change their Facebook and Twitter photos to add red ribbons. App users could also auto-change their Facebook & Twitter status. Within 48 hours, over 10,000 people updated their Facebook and Twitter status & avatars globally.

Fission Strategy designed and delivered social media training for a select group of Brainerd's grantee nonprofit organizations & partner foundation leaders focused on protecting the environment of the Pacific Northwest. The training included the latest studies & techniques and featured case studies & exercises such as the Social Media Game. Brainerd Foundation has generously referred several organizations since this training to Fission Strategy for services.

On the eve of the UN Climate Summit in New York in September 2009, Oxfam organized a massive flash mob in Central Park with more than 1,200 people forming a giant Earth flowing through an hour glass symbolizing time running out and calling for action to address global climate change.  The images produced became an instant global media image.  For this project Fission recruited participants, engaged with NGO partner organizations, and conducted blogger outreach.  Fission also coordinated a Facebook event "recruitment day of action" that generated thousands of online invitations and RSVP’s for the flash mob.