When Pulitzer Prize winning journalist Jose Antonio Vargas decided to "come out" as an undocumented immigrant - he came to Fission Strategy. We worked with Jose to bring his story to light in a way that was personal, and challenged Americans to consider how we "Define American". Visit the website: DefineAmerican.org (designed and developed by Fission) and read the NYT Magazine article (written by Jose).

In a campaign to promote renewable energy legislation over Facebook, Fission designed an innovative app for the American Wind Energy Association that gives wind energy supporters a simple way to advocate for Congress to invest in the American wind industry. By entering their zip code, supporters can identify their Representative and Senators and post a customizable message to their legislators’ Facebook walls (or send an email if wall posts are not allowed). Those using the app are encouraged to then share the app and pro-wind energy message on their own walls, easily allowing others to participate in the campaign. Do you support wind energy? Tell your legislators about it now! 

With the pending expiration of the Renewable Energy Production Tax Credit (PTC), the American Wind Energy Association (AWEA) asked Fission to create a Twitter app that allows supporters to Tweet at their Members of Congress. Around the country, the 80% of Americans support wind energy. Now they can ask their Members of Congress to support legislation that is essential for the wind energy industry with either pre-drafted or custom Tweets. The app also provides the option of sending Representatives not-on-Twitter an email, helping to ensure that everyone can express their support. Tweets and locations of users are then shown on an interactive map. See the app in action today!

In many instances, there are numerous localized Facebook groups for the same interest or cause, but there is no mechanism to integrate these groups. With Fission’s help, CrowdTangle set out to solve this problem by creating an app to help organizations with active members establish a community where all members of related Facebook Groups and Pages can interact. Seeing the organic development of the Occupy movement, CrowdTangle created the Occupy Network as a proof-of-concept, which connects over 1,669,000 people and 486 separate Occupy groups and pages from the across the country. CrowdTangle is open now to a handful of Beta users. Contact us for more information.

Fission Strategy developed the “Hope Takes Flight” Facebook application that sends messages of inspiration printed on digital origami creations to patients and staff at Sunnybrook Hospital in Toronto. There is a selection of simple origami designs that are free to use, as well as “premium” designs that cost a few Facebook Credits. Proceeds from these credits go towards supporting Sunnybrook’s cutting edge research and patient support services. The origami can also be accessorized with a variety of “stickers” and a message. Take a look at the app today! 

ONE needed a new website and Facebook app for their Campus Challenge that pushed students to compete and see which school could make the biggest dent in global poverty. Fission Strategy worked with ONE to develop the app and integrate it with their website. The site informed people about ONE’s mission and what is going on at their own school, while the Facebook app connected students with others at their campus and gave them the tools to share the actions they were taking as well as submit points, sign petitions, and sign up for more challenges. End poverty while earning points for your alma mater - take the ONE Campus Challenge today!

Fission Strategy took on the Apps for Communities challenge to develop and implement a social media and blogger outreach campaign that targeted civic minded developers. The result was a significant response from the developer community of 75 applications submitted, which delivered personalized and actionable information to people that are least likely to be online and demonstrated a true potential to help American citizens. This project was driven by a first-of-its-kind collaboration between a government agency, the Federal Communications Commission, and a nonprofit, the Knight Foundation. Read about the winners here. 

Fission Strategy designed weekly infographics to support Voices for America’s Children in mobilizing supporters.  The series focused on the impacts that cuts to children’s programs proposed by the Congressional Joint Select Committee on Deficit Reduction would have on our nation’s kids.  With more than a dozen infographics, Fission was able to help Voices for America’s Children build a comprehensive picture of the investments our country needs to make in order to support our future citizens. These educational infographics act as a reminder that we cannot invest in America’s future without first investing in our children’s health and education.  

With Fission’s help, the National Resources Defense Council (NRDC) developed a Facebook app that helps their 166,000 Facebook Fans quickly send a letter (via email) to their Representative and Senators. Fans can take action just by clicking on an NRDC Wall post and authorizing Facebook to share their info (name, email, location) with NRDC. Once sent, the app enables supporters to post publicly on their legislator’s Facebook page and share the information with friends and family. Check out the app today!

After the success of the “Tweet President Obama” campaign by ONE Campaign with an app by Fission Strategy, a second app, “Tweet at the White House: Call for Action in HIV/AIDS” was developed for ONE and (RED) that allowed users to send targeted messages to the President’s @whitehouse handle asking for increased access to HIV treatment for the 15 million Americans who need it. Once sent, the Tweets, their users, and locations were posted on an interactive Google map that highlighted the wide national support for the fight against HIV/AIDS. The campaign was launched in time for Wold AIDS Day on December 1, 2011. Click here to see the app today!

Voices for America's Children teamed up with Fission to help ensure Congress makes our childrens' future a priority.  The America's Kids, America's Future Facebook app targeted the Budget Supercommittee, allowing children's advocates and parents to post to the Members' Facebook Walls. The app can be adapted to target other Congressional committees, the White House, or any entity with a Facebook Page. Since it is integrates with the Voices' CRM (Convio), supporters are kept in the loop about new opportunities to raise kids' profile in Congress. 

Check out the app

Fission Strategy is proud to have developed the web platform for the Travis Manion Foundation and their 9/11 Heroes Run, which took place on September 11, 2011. The 5k run was to “honor the fallen by challenging the living,” bringing communities together to remember the sacrifices of all the heroes of September 11, including veterans, first responders, and civilians. Through the web platform the event attracted 15,000 runners, 35,000 spectators, and 1,500 volunteers in 29 cities across the U.S. Eight events were also held internationally. With Fission’s site building expertise, races could easily be located, volunteers could access information, and supporters and runners alike could share their support via Facebook and Twitter.

In the final lead up to the impending vote in the House of Representatives on the DREAM Act, Fission Strategy worked with Reform for America (RI4A) and its local partners to target 15  key undecided House Representatives and apply public pressure via Twitter. As a result of targeted outreach, the 15 Act.ly petitions created by RI4A were reTweeted 632 times, and were displayed in users' profiles more than 340,470 times.