Voices for America's Children teamed up with Fission to help ensure Congress makes our childrens' future a priority.  The America's Kids, America's Future Facebook app targeted the Budget Supercommittee, allowing children's advocates and parents to post to the Members' Facebook Walls. The app can be adapted to target other Congressional committees, the White House, or any entity with a Facebook Page. Since it is integrates with the Voices' CRM (Convio), supporters are kept in the loop about new opportunities to raise kids' profile in Congress. 

Check out the app

Fission Strategy is proud to have developed the web platform for the Travis Manion Foundation and their 9/11 Heroes Run, which took place on September 11, 2011. The 5k run was to “honor the fallen by challenging the living,” bringing communities together to remember the sacrifices of all the heroes of September 11, including veterans, first responders, and civilians. Through the web platform the event attracted 15,000 runners, 35,000 spectators, and 1,500 volunteers in 29 cities across the U.S. Eight events were also held internationally. With Fission’s site building expertise, races could easily be located, volunteers could access information, and supporters and runners alike could share their support via Facebook and Twitter.

The Global Campaign for Education wanted to use Facebook to more effectively promote 1Goal, its global childhood education program. With the 2010 World Cup as a backdrop, Fission Strategy developed a Facebook application that supporters could use to create a 1Goal team jersey with their own name and unique jersey number and join Pele, Cristiano Ronaldo, and Tim Howard on the 1Goal team. More than 55,000 people have joined 1Goal’s email list through the 1Goal Squad Facebook application.

The United Nations AIDS Commission (UNAIDS) decided to promote World AIDS Day 2009 using social media as a means to accelerate word of mouth around the world. Fission Strategy completed both a Facebook and Twitter applications (or "apps") that allowed people to change their Facebook and Twitter photos to add red ribbons. App users could also auto-change their Facebook & Twitter status. Within 48 hours, over 10,000 people updated their Facebook and Twitter status & avatars globally.

Fission has worked closely with the fabulous MomsRising team for 2 years, providing a range of strategy, design, and tech support. In that time, MomsRising has grown from 100,000 to >1MM members, and built a reputation as one of the most innovative and effective advocacy organizations in the US. Examples of our work include: MomsRising.org redesign, annual stats analysis, DemeritWalmart.org, staff training on HTML, white papers for funders, the HealthyToys (partner org) mobile app, cell phone based GOTV, and online marketing support for various campaigns including 2009 and 2010 "Mother of the Year" videos.

Fission designed and built a Facebook application for the American Cancer Society to complement the launch of its “More Birthdays” campaign. Fission designed the application to encourage users to both “donate” their own birthday (i.e. ask friends to give to ACS instead of buying them presents), and to reach out to their network to invite them to donate their birthdays. A key feature of the application is its integration with existing ACS "backend" database. The application captures users' information for automated transfer into their main Siebel database. Donations are handled by Convio, and results are integrated with the More Birthday's SQL Server database automatically.

Through a partnership with M+R Strategic Services, the Alliance For Climate Protection hired Fission to create a Facebook application for their We Can Solve It campaign (since relaunched as RePower America). The app gave users 'points' for engaging in a variety of online activities including: signing petitions, telling friends about the campaign, and reading news articles. Users could see how they ranked compared to friends or the overall Facebook universe. Best of all, ACP recruited a donor to match points with a donation -- so online activities generated measurable offline impact.