Fission Strategy is proud to have developed the web platform for the Travis Manion Foundation and their 9/11 Heroes Run, which took place on September 11, 2011. The 5k run was to “honor the fallen by challenging the living,” bringing communities together to remember the sacrifices of all the heroes of September 11, including veterans, first responders, and civilians. Through the web platform the event attracted 15,000 runners, 35,000 spectators, and 1,500 volunteers in 29 cities across the U.S. Eight events were also held internationally. With Fission’s site building expertise, races could easily be located, volunteers could access information, and supporters and runners alike could share their support via Facebook and Twitter.

With the fate of 300,000 Children in Early Education and Child Care in the Hands of Congress, Fission Strategy developed a crafty card-making tool for MomsRising. On February 14^th, over 3,000 hand-made Valentine's Day cards were delivered to Congress — sent by members who showed their “love” for early-care and education programs. The cards were crafted using a nifty card-making tool in the spirit of the handmade cards young children across the country make and trade in celebration of Valentine’s Day. Why Valentine’s cards? The action was designed to catch the eye and capture the hearts of Senators and Representatives — many of whom are parents themselves.

When ONE asked its members to send their vaccines message to the White House on Twitter, more than 2,300 ONE members and advocates posted their Twitter message on our national map. Overall, more than 3,200 messages were tweeted. These were tweets from everyday activists like you who wanted @whitehouse (The White House’s official Twitter handle) to get the message that we’re serious about their pledge to fund vaccines that could save up to four million children. The best part: it worked. The White House listened and pledged $450M for vaccines at GAVI.

The Global Campaign for Education wanted to use Facebook to more effectively promote 1Goal, its global childhood education program. With the 2010 World Cup as a backdrop, Fission Strategy developed a Facebook application that supporters could use to create a 1Goal team jersey with their own name and unique jersey number and join Pele, Cristiano Ronaldo, and Tim Howard on the 1Goal team. More than 55,000 people have joined 1Goal’s email list through the 1Goal Squad Facebook application.