When Pulitzer Prize winning journalist Jose Antonio Vargas decided to "come out" as an undocumented immigrant - he came to Fission Strategy. We worked with Jose to bring his story to light in a way that was personal, and challenged Americans to consider how we "Define American". Visit the website: DefineAmerican.org (designed and developed by Fission) and read the NYT Magazine article (written by Jose).

Fission Strategy is proud to have developed the web platform for the Travis Manion Foundation and their 9/11 Heroes Run, which took place on September 11, 2011. The 5k run was to “honor the fallen by challenging the living,” bringing communities together to remember the sacrifices of all the heroes of September 11, including veterans, first responders, and civilians. Through the web platform the event attracted 15,000 runners, 35,000 spectators, and 1,500 volunteers in 29 cities across the U.S. Eight events were also held internationally. With Fission’s site building expertise, races could easily be located, volunteers could access information, and supporters and runners alike could share their support via Facebook and Twitter.

With the fate of 300,000 Children in Early Education and Child Care in the Hands of Congress, Fission Strategy developed a crafty card-making tool for MomsRising. On February 14^th, over 3,000 hand-made Valentine's Day cards were delivered to Congress — sent by members who showed their “love” for early-care and education programs. The cards were crafted using a nifty card-making tool in the spirit of the handmade cards young children across the country make and trade in celebration of Valentine’s Day. Why Valentine’s cards? The action was designed to catch the eye and capture the hearts of Senators and Representatives — many of whom are parents themselves.

Civic Youth was looking for a website overhaul to more effectively promote their findings on the civic and political engagement of young Americans.  Fission Strategy provided the solution, developing a new website design and information architecture, giving the Civic Youth site a clean, professional look, making past research easy to find, and allowing for the promotion of recent research on the homepage and throughout the site.

visit the live site

For the December 2009 UN Climate Change Conference in Copenhagen, Fission VP Beka Economopoulos planned and co-coordinated TckTckTck’s Fresh Air Center. The center served nearly 500 global bloggers, digital campaigners, and traditional media with high-speed internet, morning strategic briefings, daily NGO blogger briefings, and evening programming featuring figures such as Kumi Naidoo, George Monbiot, Amy Goodman, Naomi Klein, and Andrew Revkin. In addition, the center ran an SMS broadcast blast promoting daily events, a free open source data bank of photo and video content, and an online aggregation platform with content feeds, a calendar, and live-stream embed.

The United Nations AIDS Commission (UNAIDS) decided to promote World AIDS Day 2009 using social media as a means to accelerate word of mouth around the world. Fission Strategy completed both a Facebook and Twitter applications (or "apps") that allowed people to change their Facebook and Twitter photos to add red ribbons. App users could also auto-change their Facebook & Twitter status. Within 48 hours, over 10,000 people updated their Facebook and Twitter status & avatars globally.

The Unitarian Universalist Association(UUA) launched the “Standing on the Side of Love” campaign to create a more just society by for people who face exclusion, oppression or violence because of their identity.  Fission Strategy developed the integrated digital media strategy, built the campaign website, built a social media presence, and trained staff on online-to-offline engagement, super-activist development, and email campaigns.  Key successes include organizing more than 150 distributed Valentine’s Day actions to advocate for full equality for LGBT people.  Fission continues to provide tech support, graphic design, and strategy consulting.

Reform Immigration FOR America hired Fission to manage online communications for the 2010 "March for America". The campaign utilized a microsite, email, online ads, social networks, and SMS to generate 1000s of event sign-ups, >20,000 responses on Facebook, >100,000 calls and faxes to Congress, 670 personal stories, the deployment of dozens of bloggers on-site and >8MM ad views on the day of the March. With 200,000+ attendees, the March demonstrated widespread support for immigration reform, prompting the intro of legislation in Congress and a video message of support from President Obama.

The Joint United Nations Programme on HIV/AIDS (UNAIDS) hired Fission to build AIDSspace.org. AIDSspace is a "social network" with a special purpose -- connecting people, sharing knowledge, and accessing services for the 33.4 million people living with HIV and the millions who are part of the response. The site features user profiles and a member directory; a library of HIV/AIDS best practices, assessment tools, reports and more; a marketplace of RFPs, consultancies, and jobs; discussions (forum), news, events, and groups. On World AIDS Day 2009, Fission launched a UNAIDS Facebook app and a Twitter app.

Fission has worked closely with the fabulous MomsRising team for 2 years, providing a range of strategy, design, and tech support. In that time, MomsRising has grown from 100,000 to >1MM members, and built a reputation as one of the most innovative and effective advocacy organizations in the US. Examples of our work include: MomsRising.org redesign, annual stats analysis, DemeritWalmart.org, staff training on HTML, white papers for funders, the HealthyToys (partner org) mobile app, cell phone based GOTV, and online marketing support for various campaigns including 2009 and 2010 "Mother of the Year" videos.

Voices for America’s Children is the nation’s largest network of multi-issue child advocacy organizations. Our nationwide nonprofit, nonpartisan network spans almost every state, the District of Columbia and the U.S. Virgin Islands. We lead advocacy efforts at the community, state and federal levels to improve the lives of all children, especially those most vulnerable, and their families.

In January 2009, Reform Immigration FOR America (RI4A) hired Fission to help them grow a powerful SMS and email supporter list. Early on, Fission advised RI4A to make SMS a central feature of its organizing strategy. Today RI4A has one of the largest and most active SMS supporter lists in the US. Fission developed the RI4A website, helped budget for technology, and hire staff. Fission now provides ongoing tech and strategy support to what has become an extremely successful campaign -- generating hundreds of thousands of faxes and calls to Congress, and organizing a March that brought 200,000+ supporters to DC in March 2010.

Fission designed and built a Facebook application for the American Cancer Society to complement the launch of its “More Birthdays” campaign. Fission designed the application to encourage users to both “donate” their own birthday (i.e. ask friends to give to ACS instead of buying them presents), and to reach out to their network to invite them to donate their birthdays. A key feature of the application is its integration with existing ACS "backend" database. The application captures users' information for automated transfer into their main Siebel database. Donations are handled by Convio, and results are integrated with the More Birthday's SQL Server database automatically.