When Pulitzer Prize winning journalist Jose Antonio Vargas decided to "come out" as an undocumented immigrant - he came to Fission Strategy. We worked with Jose to bring his story to light in a way that was personal, and challenged Americans to consider how we "Define American". Visit the website: DefineAmerican.org (designed and developed by Fission) and read the NYT Magazine article (written by Jose).

In the final lead up to the impending vote in the House of Representatives on the DREAM Act, Fission Strategy worked with Reform for America (RI4A) and its local partners to target 15  key undecided House Representatives and apply public pressure via Twitter. As a result of targeted outreach, the 15 Act.ly petitions created by RI4A were reTweeted 632 times, and were displayed in users' profiles more than 340,470 times.

For the December 2009 UN Climate Change Conference in Copenhagen, Fission VP Beka Economopoulos planned and co-coordinated TckTckTck’s Fresh Air Center. The center served nearly 500 global bloggers, digital campaigners, and traditional media with high-speed internet, morning strategic briefings, daily NGO blogger briefings, and evening programming featuring figures such as Kumi Naidoo, George Monbiot, Amy Goodman, Naomi Klein, and Andrew Revkin. In addition, the center ran an SMS broadcast blast promoting daily events, a free open source data bank of photo and video content, and an online aggregation platform with content feeds, a calendar, and live-stream embed.

Fission Strategy coordinated a multi-channel campaign for a live Greenpeace event on Mt. Rushmore, using Ustream, Twitter, Facebook, MySpace, YouTube, Flickr, and blogger outreach.  The campaign scored international headlines, and the Christian Science Monitor ran a story on the “innovative and impressive use of social media”.

The United Nations AIDS Commission (UNAIDS) decided to promote World AIDS Day 2009 using social media as a means to accelerate word of mouth around the world. Fission Strategy completed both a Facebook and Twitter applications (or "apps") that allowed people to change their Facebook and Twitter photos to add red ribbons. App users could also auto-change their Facebook & Twitter status. Within 48 hours, over 10,000 people updated their Facebook and Twitter status & avatars globally.

On the eve of the UN Climate Summit in New York in September 2009, Oxfam organized a massive flash mob in Central Park with more than 1,200 people forming a giant Earth flowing through an hour glass symbolizing time running out and calling for action to address global climate change.  The images produced became an instant global media image.  For this project Fission recruited participants, engaged with NGO partner organizations, and conducted blogger outreach.  Fission also coordinated a Facebook event "recruitment day of action" that generated thousands of online invitations and RSVP’s for the flash mob.

The Unitarian Universalist Association(UUA) launched the “Standing on the Side of Love” campaign to create a more just society by for people who face exclusion, oppression or violence because of their identity.  Fission Strategy developed the integrated digital media strategy, built the campaign website, built a social media presence, and trained staff on online-to-offline engagement, super-activist development, and email campaigns.  Key successes include organizing more than 150 distributed Valentine’s Day actions to advocate for full equality for LGBT people.  Fission continues to provide tech support, graphic design, and strategy consulting.

Fission Strategy has provided League of Conservation Voters with several custom-designed sessions for incoming state Executive Directors and the annual State Capacity Building Conference that have included research on local state-based challenges and specific strategic counsel on how social media outreach & organizing can help further LCV's initiatives around the country.

AmericaSpeaks, an organization that engages citizens in public decision-making, hired Fission to manage the outreach for the National Dialogue on Health IT and Privacy, an online discussion that took place in October 2008, was requested by the OMB and was hosted by the National Academy of Public Administration. Fission recruited stakeholders from a wide variety of sectors (including healthcare, health industry, businesses, consumer advocates, government, patient rights advocates, and academics) to add their expert opinions to the dialogue. During its ten day tenure, the  website received nearly 3,000 unique visitors from all 50 states and 82 countries and territories.

For Mother's Day 2009, MomsRising launched a customizable "Mother of the Year" video that "went viral" -- with over 12 million views, growing MomsRising from 140,000 supporters to 1.1MM in just 2 weeks. Fission designed a day-by-day digital engagement strategy that started 3 weeks out from Mother's Day, including: a Mom’s Day of Action on the Friday before Mother’s Day, pitching the video to mommy bloggers and other female-targeted online hubs and reaching out to the MomsRising community on Twitter and Facebook. Fission also provided tech support for dozens of partner orgs' email campaigns.

When one of America's leaders in online progressive media needed insight into a refreshed & competitive social media-targeted strategy, AlterNet turned to Fission Strategy. We completed a comprehensive report that among other findings, indicated the importance of Reddit and Digg, social news sharing sites, in driving traffic to AlterNet. Then we trained & coached the entire staff on cutting edge techniques such as Twitter distribution & analysis for AlterNet stories in advance of a planned redesign of their site.

Greenpeace asked Fission to help them release their Green Electronics survey at the world's largest electronics trade show. Using innovative strategy to reach tech & green audiences & media worldwide including Twitter, blog outreach & YouTube social presentation sharing, Fission helped pack the on-site press conference & generate over 8000 views of the press conference slides within 48 hrs.

Through a partnership with M+R Strategic Services, the Alliance For Climate Protection hired Fission to create a Facebook application for their We Can Solve It campaign (since relaunched as RePower America). The app gave users 'points' for engaging in a variety of online activities including: signing petitions, telling friends about the campaign, and reading news articles. Users could see how they ranked compared to friends or the overall Facebook universe. Best of all, ACP recruited a donor to match points with a donation -- so online activities generated measurable offline impact.