In the final lead up to the impending vote in the House of Representatives on the DREAM Act, Fission Strategy worked with Reform for America (RI4A) and its local partners to target 15  key undecided House Representatives and apply public pressure via Twitter. As a result of targeted outreach, the 15 Act.ly petitions created by RI4A were reTweeted 632 times, and were displayed in users' profiles more than 340,470 times.

On the eve of the UN Climate Summit in New York in September 2009, Oxfam organized a massive flash mob in Central Park with more than 1,200 people forming a giant Earth flowing through an hour glass symbolizing time running out and calling for action to address global climate change.  The images produced became an instant global media image.  For this project Fission recruited participants, engaged with NGO partner organizations, and conducted blogger outreach.  Fission also coordinated a Facebook event "recruitment day of action" that generated thousands of online invitations and RSVP’s for the flash mob.

The Unitarian Universalist Association(UUA) launched the “Standing on the Side of Love” campaign to create a more just society by for people who face exclusion, oppression or violence because of their identity.  Fission Strategy developed the integrated digital media strategy, built the campaign website, built a social media presence, and trained staff on online-to-offline engagement, super-activist development, and email campaigns.  Key successes include organizing more than 150 distributed Valentine’s Day actions to advocate for full equality for LGBT people.  Fission continues to provide tech support, graphic design, and strategy consulting.

Reform Immigration FOR America hired Fission to manage online communications for the 2010 "March for America". The campaign utilized a microsite, email, online ads, social networks, and SMS to generate 1000s of event sign-ups, >20,000 responses on Facebook, >100,000 calls and faxes to Congress, 670 personal stories, the deployment of dozens of bloggers on-site and >8MM ad views on the day of the March. With 200,000+ attendees, the March demonstrated widespread support for immigration reform, prompting the intro of legislation in Congress and a video message of support from President Obama.

In September 2008, the ACLU Foundation of Northern California launched "Don't Stop at the Top" to encourage new voters to “vote all the way down the ballot”. Fission handled the online components, advised on overall strategy, and designed offline materials. We ran an aggressive online "pledge" campaign that used both free and paid methods of reaching the target audience on Facebook and MySpace, via a website and SMS network. We formed a partnership with Rock the Vote to ID and message recently registered young people in N CA. In just 6 weeks, we saturated the target audience (18-25 year old first-time voters in N CA) with the message "Don't Stop at the Top."

Fission has worked closely with the fabulous MomsRising team for 2 years, providing a range of strategy, design, and tech support. In that time, MomsRising has grown from 100,000 to >1MM members, and built a reputation as one of the most innovative and effective advocacy organizations in the US. Examples of our work include: MomsRising.org redesign, annual stats analysis, DemeritWalmart.org, staff training on HTML, white papers for funders, the HealthyToys (partner org) mobile app, cell phone based GOTV, and online marketing support for various campaigns including 2009 and 2010 "Mother of the Year" videos.

Voices for America’s Children is the nation’s largest network of multi-issue child advocacy organizations. Our nationwide nonprofit, nonpartisan network spans almost every state, the District of Columbia and the U.S. Virgin Islands. We lead advocacy efforts at the community, state and federal levels to improve the lives of all children, especially those most vulnerable, and their families.

AmericaSpeaks, an organization that engages citizens in public decision-making, hired Fission to manage the outreach for the National Dialogue on Health IT and Privacy, an online discussion that took place in October 2008, was requested by the OMB and was hosted by the National Academy of Public Administration. Fission recruited stakeholders from a wide variety of sectors (including healthcare, health industry, businesses, consumer advocates, government, patient rights advocates, and academics) to add their expert opinions to the dialogue. During its ten day tenure, the  website received nearly 3,000 unique visitors from all 50 states and 82 countries and territories.