Voices for America's Children teamed up with Fission to help ensure Congress makes our childrens' future a priority.  The America's Kids, America's Future Facebook app targeted the Budget Supercommittee, allowing children's advocates and parents to post to the Members' Facebook Walls. The app can be adapted to target other Congressional committees, the White House, or any entity with a Facebook Page. Since it is integrates with the Voices' CRM (Convio), supporters are kept in the loop about new opportunities to raise kids' profile in Congress. 

Check out the app

When ONE asked its members to send their vaccines message to the White House on Twitter, more than 2,300 ONE members and advocates posted their Twitter message on our national map. Overall, more than 3,200 messages were tweeted. These were tweets from everyday activists like you who wanted @whitehouse (The White House’s official Twitter handle) to get the message that we’re serious about their pledge to fund vaccines that could save up to four million children. The best part: it worked. The White House listened and pledged $450M for vaccines at GAVI.

The Global Campaign for Education wanted to use Facebook to more effectively promote 1Goal, its global childhood education program. With the 2010 World Cup as a backdrop, Fission Strategy developed a Facebook application that supporters could use to create a 1Goal team jersey with their own name and unique jersey number and join Pele, Cristiano Ronaldo, and Tim Howard on the 1Goal team. More than 55,000 people have joined 1Goal’s email list through the 1Goal Squad Facebook application.

For the December 2009 UN Climate Change Conference in Copenhagen, Fission VP Beka Economopoulos planned and co-coordinated TckTckTck’s Fresh Air Center. The center served nearly 500 global bloggers, digital campaigners, and traditional media with high-speed internet, morning strategic briefings, daily NGO blogger briefings, and evening programming featuring figures such as Kumi Naidoo, George Monbiot, Amy Goodman, Naomi Klein, and Andrew Revkin. In addition, the center ran an SMS broadcast blast promoting daily events, a free open source data bank of photo and video content, and an online aggregation platform with content feeds, a calendar, and live-stream embed.

Fission Strategy coordinated a multi-channel campaign for a live Greenpeace event on Mt. Rushmore, using Ustream, Twitter, Facebook, MySpace, YouTube, Flickr, and blogger outreach.  The campaign scored international headlines, and the Christian Science Monitor ran a story on the “innovative and impressive use of social media”.

The United Nations AIDS Commission (UNAIDS) decided to promote World AIDS Day 2009 using social media as a means to accelerate word of mouth around the world. Fission Strategy completed both a Facebook and Twitter applications (or "apps") that allowed people to change their Facebook and Twitter photos to add red ribbons. App users could also auto-change their Facebook & Twitter status. Within 48 hours, over 10,000 people updated their Facebook and Twitter status & avatars globally.

Fission Strategy designed and delivered social media training for a select group of Brainerd's grantee nonprofit organizations & partner foundation leaders focused on protecting the environment of the Pacific Northwest. The training included the latest studies & techniques and featured case studies & exercises such as the Social Media Game. Brainerd Foundation has generously referred several organizations since this training to Fission Strategy for services.

On the eve of the UN Climate Summit in New York in September 2009, Oxfam organized a massive flash mob in Central Park with more than 1,200 people forming a giant Earth flowing through an hour glass symbolizing time running out and calling for action to address global climate change.  The images produced became an instant global media image.  For this project Fission recruited participants, engaged with NGO partner organizations, and conducted blogger outreach.  Fission also coordinated a Facebook event "recruitment day of action" that generated thousands of online invitations and RSVP’s for the flash mob.

The Unitarian Universalist Association(UUA) launched the “Standing on the Side of Love” campaign to create a more just society by for people who face exclusion, oppression or violence because of their identity.  Fission Strategy developed the integrated digital media strategy, built the campaign website, built a social media presence, and trained staff on online-to-offline engagement, super-activist development, and email campaigns.  Key successes include organizing more than 150 distributed Valentine’s Day actions to advocate for full equality for LGBT people.  Fission continues to provide tech support, graphic design, and strategy consulting.

Reform Immigration FOR America hired Fission to manage online communications for the 2010 "March for America". The campaign utilized a microsite, email, online ads, social networks, and SMS to generate 1000s of event sign-ups, >20,000 responses on Facebook, >100,000 calls and faxes to Congress, 670 personal stories, the deployment of dozens of bloggers on-site and >8MM ad views on the day of the March. With 200,000+ attendees, the March demonstrated widespread support for immigration reform, prompting the intro of legislation in Congress and a video message of support from President Obama.

In September 2008, the ACLU Foundation of Northern California launched "Don't Stop at the Top" to encourage new voters to “vote all the way down the ballot”. Fission handled the online components, advised on overall strategy, and designed offline materials. We ran an aggressive online "pledge" campaign that used both free and paid methods of reaching the target audience on Facebook and MySpace, via a website and SMS network. We formed a partnership with Rock the Vote to ID and message recently registered young people in N CA. In just 6 weeks, we saturated the target audience (18-25 year old first-time voters in N CA) with the message "Don't Stop at the Top."

Fission has worked closely with the fabulous MomsRising team for 2 years, providing a range of strategy, design, and tech support. In that time, MomsRising has grown from 100,000 to >1MM members, and built a reputation as one of the most innovative and effective advocacy organizations in the US. Examples of our work include: MomsRising.org redesign, annual stats analysis, DemeritWalmart.org, staff training on HTML, white papers for funders, the HealthyToys (partner org) mobile app, cell phone based GOTV, and online marketing support for various campaigns including 2009 and 2010 "Mother of the Year" videos.

Cheryl Contee of Fission Strategy designed and delivered social media training for a select group of ZeroDivide's grantee nonprofit organizations with exercises and case studies. ZeroDivide has generously referred several organizations since this training to Fission Strategy for services.

Voices for America’s Children is the nation’s largest network of multi-issue child advocacy organizations. Our nationwide nonprofit, nonpartisan network spans almost every state, the District of Columbia and the U.S. Virgin Islands. We lead advocacy efforts at the community, state and federal levels to improve the lives of all children, especially those most vulnerable, and their families.